Your brand
identity is your first impression. What does it say about you or your company?
Does it accurately and clearly reflect who you are and what you do? Can you understand it at a
glance? Whether it is a new logo from scratch or a re-branding of an existing identity, Hyla
Skudder Design specializes in effective brand solutions.
Leadership Worthington
Worthington, OH
This was a re-branding project.
The organization had a brand mark that they wanted to keep (an abstract “L”
and “W” graphic), but they had never had any consistent application of their
name to the mark, or any consistency among their printed publications, which
were produced independently by many volunteers.
The project was commissioned to take the organization visually to a more
professional level. This included creating a new brand logo (incorporating
the existing mark); branding guidelines (including consistent use of logo
font and color); application of revised logo to letterhead and business
cards; and the production of Word and Publisher templates for tri-fold
brochures, flyers and postcards that staff and volunteers could use to
produce consistent results in all their printed publications.
Artwork created with Adobe Photoshop, Illustrator, and Corel Draw. Templates
produced in MS Word and Publisher. Items for professional printing produced
in Adobe InDesign. Work produced as a contract designer with Franklin Computer Services.
