Your message is important. You have mere seconds to grab the
viewer’s attention. Whatever your print project is, the visuals and
content need to work together in a unified and compelling way to get your message across -- and keep it out of the recycle bin. Hyla Skudder Design has 28 years of experience in the design business, and will work with you to make sure your message gets heard.
Leadership Worthington
Worthington, OH
Leadership Worthington is a non-profit organization
that sponsors leadership training programs and workshops in the local community for both adults
and middle and high school youth. They contracted Hyla Skudder Design for a brand overhaul that
they hoped would give their organization a more professional appearance to attract a wider
participation in the community.
The organization had a brand mark that they wanted to keep (an abstract “L” and “W” graphic), but
they had never had any consistent application of their name to the mark, or any consistency among
their printed publications, which were produced independently by many volunteers.
The project included creating a new brand logo (incorporating the existing mark); branding guidelines
(including consistent use of logo font and color); application of revised logo to letterhead
and business cards.
Another important aspect of the project was the production of Word and Publisher
templates for tri-fold brochures, event flyers, award certificates and postcards that staff and volunteers
could use to produce their own publications while maintaining consistency across the organization.
Print designs created with Adobe Photoshop and InDesign; templates created in Microsoft Word
and Publisher; logo created with Adobe Photoshop, Illustrator, and Corel Draw. Work performed as a contract
designer with Franklin Computer Services.
Leadership Worthington program brochures. The designs for the generic "blank" brochures (cover header and footer and all top and
bottom page borders) were professionally pre-printed in Reflex Blue. Word and Publisher templates were created so staff could
populate the brochures with black and white specific content and print this on the pre-printed papers to produce
a variety of brochures.
Leadership Worthington print materials -- letterhead and business cards, note cards and envelopes, sample event flyer..
Franklin Administrative Services Team -- stand-alone logo.